As the Director of Marketing, you will be responsible for leading the digital media and creative strategy for customer acquisition, engagement, and retention. You will manage a team of marketers, copywriters, and media buyers, as well as external agencies, in delivering and exceeding company objectives.

The ideal candidate will be a strategic thinker that also understands the end-to-end digital marketing flow from lead generation, engagement, conversion to retention. You understand that revenue is the goal and optimize for leads that convert.

Responsibilities:

• Develop innovative marketing strategies to acquire new customers while engaging existing ones across digital channels (paid search, SEO, social media, display ads, retargeting, email marketing, affiliates & influencers, etc.)

• Direct outside agencies (media & creative) to develop and implement effective campaigns, creative, and promotions

• Work closely with sales team to ensure consistent messaging, optimized funnel conversions, and alignment between sales & marketing departments

• Define and manage the digital marketing budget, including setting targets for key financial metrics such as CAC and LTV

• Execute all implementation/integration activities with company’s marketing technology platforms

• Prepare and present ROI and other relevant reports for executive team; serve as a continuous feedback loop for company leaders across divisions

• Manage and continually develop a talented team of digital marketers

Qualifications:

• 10+ years of experience in developing paid digital media strategies and leading the execution of campaigns across channels

• Minimum 7 years of marketing project management experience, partnering with digital media and creative ad agencies

• Natural storyteller with ability to craft compelling narratives and present them both verbally and visually

• Strong knowledge of campaign management, optimization, 3rd party ad serving and trafficking, analytics, audience segmentation, tag management

• Experience scoping and scaling both large and small digital projects

• Detailed understanding of the marketing technology landscape, including the most popular tools and their capabilities

• Ability to analyze large datasets and continually optimize strategy based on data-drive decisions

• Positive attitude and strong interpersonal skills with ability to collaborate effectively across teams (technical and non-technical)

• Agile and resourceful with the ability to pivot in an ever-changing environment

• Proven track record of delivering results on time and within budget

• Bachelor’s degree in Marketing or equivalent work experience required

Compensation:

• Compensation: $140-160K, based on experience and skill set, plus 10% bonus

• Comprehensive health, dental, and vision coverage

• 100% remote work but we offer co-working space in select metro areas

• EST – PST time zones preferred